Kendall Jenner’s tone-deaf Pepsi ad upset many (from everyday tweeters to Martin Luther King Jr.’s daughter), but Kim Kardashian assures that her half sister didn’t mean to cause harm. In a recent interview on Watch What Happens Live, the reality star explained her sibling’s reaction to her controversial commercial.
“She totally understood at the end of the day, she felt really awful for it and she just wants to move on from it,” Kardashian told host Andy Cohen on WWHL.
The social media star said she was actually traveling when the ad first released, so when she saw it after she landed, the uproar had already begun. “You obviously have a different perspective when everyone is saying something,” she said.
Ultimately, she defended Jenner: “I think any time anyone does anything, they don’t have bad intentions of doing it a certain way. Especially Kendall’s so sensitive, she would never mean for anyone to perceive anything in a negative way.”
Pepsi removed Jenner’s commercial and abruptly ended the campaign the day after the ad released in April. In a statement, the soda brand explained it “missed the mark” and apologized for making light of protests and for “putting Kendall Jenner in this position.” The model was reportedly “devastated” over the controversy, and deleted traces of her Pepsi deal from social media.